1080p Full HDTV Resolution
Sony BRAVIA LCD television brings High Definition to new heights with Full HD 1920 x 1080p native resolution LCD panels—double the pixels found in most HDTVs, and more than 5 times that of EDTV televisions. This brings an astounding level of detail to your home theater, both from native 1080p devices like Sony's new Blu-Ray Disc Players, and upconverted DVD, digital cable, and satellite sources. Featuring digital HDMI inputs with true 1080p compatability, your HDTV experience knows no limits.

WCG-CCFL Backlight Technology: Live Color Creation System
With this innovative advance in Flat panel Television, Sony achieves more lifelike, natural color reproduction than ever before available in an LCD TV. Live Color Creation delivers a wider color pallette and more precise color reproduction using advanced chroma signal processing algorithms and a new, improved WCG-CCFL (Wide Color Gamut Cold Cathode Fluorescent Lamp) LCD backlight system. The result is a saturated picture with more vivid hues and lifelike, realistic color in every scene.

BRAVIA ENGINE™ Full Digital Video Processor
The new BRAVIA Engine™ video processing system from Sony utilizes a full digital signal-processing path to improve overall image quality and minimize compression artifacts and scaling errors. The Sony BRAVIA Engine includes:

High-speed A/D Converters minimize analog-to-digital conversion artifacts for wide-range gradation capture of analog signals.

3-D Y/C Comb Filter for minimizing cross color and dot structure artifacts.

Digital MPEG Noise Reduction Circuit reduces "block noise" and "mosquito noise" MPEG artifacts caused by compression used in digital broadcasts.

Digital Temporal 3-D Noise Reduction works on a pixel-by-pixel basis to further reduce signal noise.

Digital Motion Adaptive I/P Progressive Scan, coupled with Edge Adaptive I/P deinterlacing conversion improves resolution in moving images and reduces jagged edges or "stair-stepping" sometimes seen in diagonal lines in video.

Digital Contrast Enhancer Circuit optimizes contrast for each scene by analyzing every scene independently. Adaptive processing improves low-contrast scenes, providing sharp, vivid images with high contrast.

Digital Green, Blue, White Enhancer Processing selectively adjusts green, white and blue color levels for a more vivid image and more lifelike color.